Obsessive Coffee Disorder

Branding
Project Overview
Coffee have many effects on the human body. Some are good and some less.
The branding of OCD was inspired by the complicated relationship between people to their cup of coffee.
I chose to paint everything in a very childish and bold way in order to differentiate this coffee shop and present something different and scarce.
I focused on 4 types of issues: people who can't stop drinking coffee, people that are addicted the smell of coffee, the direct-correlation between coffee and pooping and people who can't stay awake without coffee.
Credits
Direct: Zvi Fadelman
Course: branding
Shenkar 2018
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